Kylie Jenner is a marketing genius. After slowly revealing teases about her much-anticipated Lip Kits, Kylie then challenged her fans to share photos of how they wear the products on Instagram using the hashtag #lipkitbykylie. And if you did a fantastic job, like the folks here, your face could appear on the @lipkitbykylie Instagram feed.
To recap: Kylie created three lip kits in Baby K (neutral pink), Candy K (mauve), and True Brown K (chocolate). Each set contains a lip liner and gloss so you can make your pucker look just like the reality star’s. While the launch immediately sold out, Kylie restocked the kits ($29 each) on Dec. 14 at lipkitbykylie.com.
Whether you snagged a Kylie Lip Kit or not, you can certainly draw inspiration from these beauties showing off how to wear neutral and brown pouts. Plus, they prove the ’90s pout trend works on all skin tones — and even looks fabulous on men! And don’t be surprised when you see familiar faces like model Hailey Baldwin and big sister Khloé Kardashian.